The Creative Industries is a new, interdisciplinary Bachelor of Arts program at Ryerson University's Faculty of Communication and Design. The Creative Industries program takes a studied, interdisciplinary approach to learning by giving students the opportunity to learn and understand the business practices of structures of many industries and how they all intersect. Students learn how new technologies, new business practices and strategies, and the changing work landscape are all shaping today's creative sectors.
During my time at Ryerson, I specialized in Business Management, Media Storytelling, and Professional Communications in the Creative Industries program. I did this specifically to build a strong foundation in my marketing and communications career. Rather than majoring in just business or marketing — where I saw a disadvantage of being too highly specialized — I saw an opportunity in the Creative Industries to expand my frame of reference and to learn how to draw knowledge and skills from several industries. Thus, my post-secondary education at Ryerson has left me with both creative and analytical thinking skills that have prepared me for the changing landscape of the creative industries.
GCM130: Design and Layout | ASSIGNMENT GRADE: 93%
GCM130 is a graphic design course from The School of Graphic Communications and offered as an open elective. Similar to the Creative Industries' mandatory CRI300: Digital Design Studio, this course offers a hands-on approach in addition to the study of colour theory, art theory, graphic design history, layout design, and more. For the project below, students were randomly assigned a retail store set to open in Toronto. The project required students to develop their store's brand identity after research about the store's target demographic and market industry. Each brand identity proposal included a logo, magazine ad, digital ads, business cards, and a branded storefront.
Capstone Project: Managing Creativity in Fashion vs. marketing
CRI800: Managing Creative Enterprises | paper grade: 93% | Poster Grade: 100%
This capstone course builds upon the required internship placement. Using the research and observations made during my internship, my final Capstone (or thesis project) was a report that analyzed and compared the management systems and strategic directions of two creative industries. For my Capstone, I chose to research creativity management methodology in the fashion industry and marketing industry and analyze how effective their current practices were.