Formen is a grooming company and the world's first and only male cosmetic house specializing in both professional makeup and clinical skincare for men. I was responsible for content creation and the implementation of social media marketing strategies. In addition to creating social content, I also worked on graphic design and PR projects and advertisement spots which were featured in Men's Health UK and Esquire.
Check out the campaign at http://kck.st/2lHJLHo!
In October 2016, I lead the development of Formen's Kickstarter campaign to launch and promote the company's newest skincare system. In one month, I wrote and directed the campaign video, hired talent and models, and worked on multiple promotional strategies, including social media outreach.