Formen is a grooming company and the world's first and only male cosmetic house specializing in both professional makeup and clinical skincare for men. Through the Fashion Zone at Ryerson University, I was offered the opportunity to work with the startup company in The Joe Fresh Centre for Fashion Innovation as their social media coordinator and digital intern. As the company's social media coordinator, I was responsible for content creation and the implementation of social media marketing strategies. This included social account management and social media and PR outreach. In addition to creating social content, I also worked on graphic design and PR projects for the online store and advertisement spots which were featured in Men's Health UK and Esquire magazines.


Sell Copy: "House of Formen is the world's first professional male cosmetic house specializing in both professional makeup and clinical skincare for men. Formen products are designed specifically for male skin and address the most common concerns from blemishes to facial shine. Products not only cloak skin imperfections, but enhance and treat skin with proven brightening, anti-aging, and paraben free ingredients. Check out and use promo code AWESOME10 to receive free shipping and 10% off your first order!"


Check out the campaign at!

In October 2016, I lead the development of Formen's Kickstarter campaign to launch and promote the company's newest skincare system. In one month, I wrote and directed the campaign video, hired talent and models, and worked on multiple promotional strategies, including social media outreach. 


View House of Formen's Facebook page here: House of Formen