Launched in 2013, Bather began as a journey to create the perfect poolside compliment to a well-curated closet of essentials. Our products are designed for you to look and feel your best, whether on or off the beach. Starting as an intern in April 2017 and then moving on as Bather's Marketing and Communications Project Manager, I have helped the brand grow its audience through social media and content marketing strategies and campaigns.
Toronto's 2018 Polar Bear Dip
Toronto, ON — Jan. 14, 2018 — This year, Toronto-based men’s swimwear brand, Bather, sponsored Toronto’s annual Polar Bear Dip by donating 100 pairs of exclusive Bather bathing suits to the first 100 participants to raise $100. This year’s Dip is in support of BOOST Child and Youth Advocacy Group.
Despite the New Year's Day cancellation, the Toronto Polar Bear Club — the organizers of the event — and Bather — the official sponsor — were happy to announce that the Dip would be rescheduled for Sunday, January 14, 2018 at 9am EST. Thanks to the generous offer of the Toronto International Boat Show, the event was hosted at Ricoh Coliseum, inside the world’s largest indoor lake. Keeping the spirit of the Polar Bear Dip alive, the temperature of the indoor lake was reduced to 3-5°C. This year's participants raised over $28,000 for BOOST Child and Youth Advocacy Group.
Starting as early as my internship in the summer of 2017, I helped pilot the launch of Bather's travel series, Excellent Adventures. Excellent Adventures is a content marketing approach to engaging existing and new customers with content, photos, and stories to inspire their own travels. Excellent Adventures is a collaborative project between Bather and lifestyle and photography influencers. Some journal posts are created by Bather, while others are created in partnership with photographers like Yang-Yi Goh, Jackie Beale, and Michael Libis.