I am a Toronto-based creative professional with industry experience in fashion, marketing, and PR, specializing in multimedia marketing and communications. With industry experience and a multidisciplinary background, I have helped brands improve their reach and audience engagement through multimedia storytelling, content marketing, and social media strategies.
Growing up in the world of media and constant change, I knew how important it would be to not be too highly specialized, to be able to adapt and continuously learn, and have multiple interests. And so I chose to major in the Creative Industries (B.A.) at Ryerson University, a new interdisciplinary program where students learn how entrepreneurship, emerging technologies, innovations, and processes are reshaping the world's creative sectors. Through this program, I am studying Media Storytelling and Marketing, and Professional Communications.
In 2017, I added the blog to my personal website to create a space where I could share my many interests, like fashion, beauty, personal wellness, and more, and also showcase my creative projects while documenting the process. Enjoy!