Since 2013, Bather has participated in redirecting the fashion industry to embrace innovation and a street-inspired approach to the men’s swimwear category.
In 2017, I joined the Bather team as a Social Media Intern and now I am Bather’s Marketing Manager, leading and coordinating the brand’s marketing initiatives and bringing the product and lifestyle to new consumers around the world.
To conclude my studies at Ryerson University, I wrote my final thesis on an evaluation and comparison of creativity management techniques used by the fashion and marketing industries.
05/28/2018 — After having tested and reviewed several products from different brands, I have finally perfected my grooming routine. Featuring Jack Black and MaleSkin.co.uk.
I am a Toronto-based creative professional with industry experience in fashion, marketing, and communications. With over 3+ years of industry experience and a multidisciplinary background, I have helped brands, like Bather, Formen, and Mediaplanet, improve their reach and audience engagement through multimedia storytelling, content marketing, and social media strategies.
Although my passion and expertise lies in owned media and content marketing, I have become proficient in digital and paid advertising. With a Certificate in Paid Advertising, I know how to create a tailored and omnichannel digital advertising strategy for brands that support their business objectives and reinforce their brand identity across the internet.
I wanted to create a space where I could curate all the things that inspire me and that I am passionate about, including the several creative projects I have worked on. Whether this site is seen as a blog, portfolio, or creative board, it is meant to showcase my creativity and past and current projects. Enjoy!
Bespoke Post curates different themed boxes for their subscribers. From men’s grooming, to outdoor adventures, to home entertainment, Bespoke Bost will curate a box for your interests.
Use the code BOXOFAWESOME for 20% off your first box.
Participated in Canadian Tire’s Back To School campaign in 2017. They don’t just sell tires. They have everything you need to get ready for the school year from desks to office supplies.
Read the full post here.
A featured creator for Dove’s 2018 Mother’s Day campaign.
Show Mom your love and appreciation with limited edition beauty bars engraved with the words ‘Love’ and ‘Amour’ for Mother’s Day.
Participated in Sport Chek’s Back To School campaign alongside their sister company, Canadian Tire, in 2017.
See the lookbook.
