Managing Creativity in Fashion vs. Marketing
To conclude my studies at Ryerson University, I wrote my final thesis on an evaluation and comparison of creativity management techniques used by the fashion and marketing industries.

To conclude my studies at Ryerson University, I wrote my final thesis on an evaluation and comparison of creativity management techniques used by the fashion and marketing industries.
Since 2013, Bather has participated in redirecting the fashion industry to embrace innovation and a street-inspired approach to the men’s swimwear category.
05/28/2018 — After having tested and reviewed several products from different brands, I have finally perfected my grooming routine. Featuring Jack Black and MaleSkin.co.uk.
I am a Toronto-based creative professional with industry experience in fashion, marketing, and communications. With over 3+ years of industry experience and a multidisciplinary background, I have helped brands, like Bather, Formen, and Mediaplanet, improve their reach and audience engagement through multimedia storytelling, content marketing, and social media strategies.
Although my passion and expertise lies in owned media and content marketing, I have become proficient in digital and paid advertising. With a Certificate in Paid Advertising, I know how to create a tailored and omnichannel digital advertising strategy for brands that support their business objectives and reinforce their brand identity across the internet.
I wanted to create a space where I could curate all the things that inspire me and that I am passionate about, including the several creative projects I have worked on. Whether this site is seen as a blog, portfolio, or creative board, it is meant to showcase my creativity and past and current projects. Enjoy!
Social media content creation for the artisanal leather goods brand.
A featured creator for Dove’s 2018 Mother’s Day campaign.
Participated in Canadian Tire’s Back To School campaign in 2017. Read the full post here.
Participated in Sport Chek’s Back To School campaign alongside their sister company, Canadian Tire, in 2017. See the lookbook.